Top 5 Beauty Retail Apps in New Zealand Q4 2023

In the fourth quarter of 2023, the top beauty retail apps in New Zealand demonstrated diverse performance trends across downloads, revenue, and active users. Here’s a detailed look at the metrics for the leading apps on a unified platform.

MECCA - Beauty Shopping saw consistent weekly downloads, peaking at 2.3K in early October and experiencing fluctuations throughout the quarter, ending with 1.9K in the last week of December. Active users for this app showed a steady increase, starting at 10.1K in late September and reaching 12.4K by the end of December.

Sephora - Beauty Shopping had a relatively stable download trend, beginning the quarter with 1.8K and ending with 1.5K downloads in the final week of December. The app's active users fluctuated slightly, starting at 15.1K in late September and finishing the quarter at 14.9K.

Lush Fresh Handmade Cosmetics showcased modest download numbers, with a notable peak of 483 downloads in the last week of December. Active users for this app also saw a gradual increase, starting at 308 in late September and ending at 410 by the end of December.

Think Dirty – Shop Clean exhibited varied revenue trends, with a notable peak of $119 in the final week of December. Weekly downloads showed fluctuations, peaking at 737 in late September and ending at 158 in the last week of December. Active users for this app saw a slight decline, starting at 1.6K in late September and ending at 1.2K.

OLIVEYOUNG GLOBAL maintained a steady download rate, beginning the quarter with 161 downloads and peaking at 222 in the last week of December. Active users also showed a consistent trend, starting at 806 in late September and ending at 949 by the end of December.

For more detailed insights and data, visit Sensor Tower.